Types Of Communication Of Starbucks Baristas Essay

Various Types of Communication of Starbucks Baristas A discourse community is a group of people who share common interests and have their own unique communication system. Communication is crucial in defining the discourse community. For example, outsiders may not understand a conversation between two professional doctors or engineers because their conversation might contain too much unique terminology. Researching the communication of discourse communities can help us have a better understanding of the discourse community- who they are, and what they care about. The â€Å"Starbucks language† nicely reflects the mission and belief of the company and therefore gives the company soul. Since founded in 1971, Starbucks and its baristas have been dedicating to provide legendary services to its customers. Now Starbucks become the biggest chain coffee company in the world with more than 21 thousand stores around the world and millions of loyal fans. â€Å"Starbucks language† can somehow explain why Starbucks is so attractive to p eople. At Starbucks, Grande latte is probably one of the most frequent terms people hear. But few of them realize that these two words are â€Å"Starbucks language† meaning coffee with milk created by Howard Schultz, CEO of Starbucks, in 1985. Howard Schultz explained: â€Å"Starbucks created the language for its baristas and customers because when Terminology became general expression, the brand established.† (2:30) Starbucks baristas replaced small cup with tall cup, andShow MoreRelatedThe Channels Of Starbucks Coffee Company1332 Words   |  6 PagesThe channels of communication are constantly evolving due to technological advancements, from snail mail, to email, and now the ability to have virtual meetings with streaming videos that allow all participants to view what’s happening irrespective of location. Organizations now have to adapt their communication, especially in the realm of small groups, Starbucks Coffee Company is no exception. 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